I see QR codes all over the place, but I rarely scan them. But would I do it to find out more about an individual? Last year Heineken created U-Code, a QR Code sticker containing personal messages that is then simply placed on to your person. Anyone attending Open’er Music Festival in Gdynia, Poland could then approach a total stranger and scan their code to find out more about them. I think this is a fantastic idea to meet new people and have a bit of fun in the process.
Yet another great campaign for the Nokia, Lumia 800 and this time for the lovely people of Germany.
Very unusual way to publicise your product. Fair play to the kid with the hammer, he so deserved it. I’m still thinking about what I’d use to get the phone. What would you do?
Tags: Experiential, Germany, Lumia 800, Marketing, NOKIA
Heineken has created World’s First Social Christmas Tree in Singapore.
You can send your friends Christmas greetings by going to a specially made Facebook app (http://www.socialtree.sg) and then go and see it on the actual tree at Clarke Quay between 17- 26 of December 2011.
A very clever seasonal social media campaign that creates lots of talkability.
Tags: Buzz, facebook, Heineken, Singapore, social media, social tree, talkability
Deutsche Telecom’s ‘T-Mobile – Life is for sharing’ campaign created by Saatchi & Saatchi surprised everyone with a Mariah Carey Christmas concert in five different countries at one time on the 17th of November 2011. The campaign took place in Germany, Poland, Macedonia, Croatia and Montenegro. The Catch? Mariah Carey was a hologram!
The growing campaign including the rail station flash mob, The British Royal Wedding spoof and traffic wardens giving out free cash to name but a few is setting the bar high for viral content.
Tags: Buzz, Creative, Deutsche Telekom, Experiential, Marketing, Saatchi & Saatchi, T-mobile, Viral
TAKE A LOOK AT THIS VIDEO!
This campaign was created by DDB° Paris for the French travel company Voyages SNCF definitely got people talking. Very creative and experiential. I would have chosen to go to Lapland too. Must be this time of year….
Possible results of this experiential campaign:
Please feel free to share.
Tags: blog, Buzz, Creative, DDB°, Experiential, Marketing, Viral, Voyages SNCF
Social icons to connect are everywhere nowadays. You see them on blogs, personal & corporate websites, and of course social networks. You can ‘like’ someone’s work on Facebook, follow them on twitter, +1 them with Google or connect using the LinkedIn. It’s all about connecting.
Social media by its definition is design to facilitate communication and engagement. We all want be ‘liked’, feel ‘connected’ and most importantly have our opinions heard and valued by others. By posting interesting things that we have just experienced on twitter, sharing a video of it on YouTube or letting your friends know about what we have just seen on Facebook. We all want to be part of something big and recognised for what we do. A worst case scenario is when you ‘connect’ with someone and you get the famous words back ‘ do I know you?’… or expect reaction and get nothing.
Have you ever sent a tweet to someone who you personally value for example an idol or a firm and received a reply? How did that make you feel? Recognised? Valued?
Now think about that the other way around…
Receiving no reply to your tweets or posts on Facebook. Does it leave you feeling slightly disappointed? That is the reason why firms and individuals should never loose that instant connection with people. Carefully listen, reply and engage with society and you will be using your social media platforms to their full potential.
Communication, it’s a two way thing.
